How We Improved This Company’s Glassdoor Rating From 3.8 to 4.1

The Client

What This Company Needed

This Travel Tech company headquartered in Singapore with offices worldwide had a 3.8 (out of 5) rating on Glassdoor, the anonymous review site, at the beginning of 2023.

Being a Travel Tech company, the organization went through a rough patch during the pandemic. Negative reviews during this period started affecting the hiring process. One of the first things prospective candidates do is to check out the company’s Glassdoor’s page as part of their due diligence before accepting the offer.

In this case, not all was bad but what was good was not spoken about. 

This company needed their rating to be improved and showcase what they were doing to tackle the issues that led to the negative reviews – be it compensation, leadership, diversity or collaboration. 

The Challenge

What We Did

  • Audited the Glassdoor page and analysed the metrics
  • Baselined the rating and analysed the trend in rating
  • Built the roadmap for talent brand
  • Formulated a Glassdoor response strategy for negative reviews
  • Highlighted talent stories
  • Executed the plan to get good Glassdoor reviews
The Impact

What We Delivered

Increase in Glassdoor rating from 3.8 to 4.1
Encouraged long tenured employees to give objective reviews
Increase in number of candid reviews on leadership & work-life balance
Spotlight on success stories

Real Life Cases

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