Strategy & programs tailored specific to your brand’s needs.

OUR UNIQUE BOTT MODEL

BUILD

We take complete ownership of building your Talent Branding blueprint, overall approach, project planning and execution model of the engagement for the next 3-6 months. This shall involve due diligence audit of current processes and chalking out the next few months plan.

OPERATE

Once we have the blueprint ready and buy-in of your stakeholders, we shall run the daily show for the next few months. This includes engaging 1-1 with your leadership team, FGDs with your employees, connect with your external vendor partners and alumni.

TRAIN

Once we have operationalized the process, streamlined daily outcomes, course corrected as per feedback and signals from internal and external environment, we shall begin the process of grooming and training your internal team and champions.

TRANSITION

The last month of the engagement, we shall begin the process of transition and transfer of assets, our knowledge and experience. From being the “first officers” the team and your inhouse champions start being the captains of your Rocketship.

HOW CAN WE HELP

Self Up

  • Brand & talent audit of your organization
  • Social platform best practices setup
  • EVP assessment & recommendations
  • ESat survey template + delivery advise
  • Website & career page recommendations
  • LinkedIn POV snippets (Total 6 short-form posts)
  • 1 video on brand / leadership / culture spotlight
  • A media visibility thought leadership
  • Thought leadership article on LinkedIn
  • Access to creative JD & candidate outreach/ recruitment templates
  • 4-week content strategy for you to follow
  • 6 hours of consultation time with experts
6 Weeks

Start Up

  • All the benefits of Self Up plan +
  • Brand messages audit + recommendations
  • EVP articulation & build up
  • Media visibility thought leadership article (Total 3 articles over 3 months)
  • Thought leadership article on LinkedIn (total 3 articles over 3 months)
  • LinkedIn POV snippets (Total 12 short-form posts over 3 months)
  • 3 videos creation - brand / leadership speak and culture / employee spotlight
  • Employee spotlight (upto 5 employees per month)
  • LinkedIn profile optimization for leaders(upto 2)
  • Competition mapping and tracking (upto 2 competitors)
  • 4-week content strategy for you to follow
  • Total 18 hours of consultation time with experts
3 Months

Scale Up

  • All the benefits of Start Up plan +
  • Customised PR program tailored to the brand objectives
  • Customised talent branding campaigns
  • Dedicated account lead
> 6 Months

TALENT BRANDING IS LIKE A HOUSE OF MIRRORS.

Take the first step in seeing yourself as you are seen.
LET'S TALK
Where else have you done this program? What are the sizes of those companies?

Startups, an investment bank, & a center of smart governance for a state government. 

The sizes typically range from 25 to 2000. 

What has been the impact that you've created? Can we see some of your work - creds + case studies + websites?

A substantial increase in the volume of applications from great talent, increase in traffic to the career pages, lift in brand awareness, uptick on professional review platforms, and increased engagement on Founders' professional social handles.

Here is a comprehensive list of the brands we've worked with. 

What are some of the outcomes of this program? How long will it take for us to see noticeable impact?

Reduction in time to hire and decreased cost to hire are some noticeable impacts you will start seeing within six months provided the culture and stories mirror  reality. See the impact we've made.

How do you measure something like this? What metrics do you use as a benchmark in the program?

Please refer to the different metrics we track, monitor, and analyze.  

How much will it cost to run this?

Depends on the length and nature of engagement. Get in touch with us and we will help you choose which model (Self Up, Start Up or Scale Up) aligns best with your objectives. 

How will you execute this? Do you take part ownership or full-ownership?

It depends on the type of engagement. You can choose from one of the three engagement models: Self Up, Start Up and Scale Up.

 

What is the time commitment that you need from the team- HR / Founders / Marketing?

In Scale Up model, about 4 hours a week with 1 hour of review and catch up conversations every 15 days.

If there is an existing team doing something, how will your program work alongside - ex(marketing folks doing digital campaigns and HR folks doing employee engagement)?

We work alongside your teams whether it is HR, marketing or management with clear deliverables defined for your team as well as HRBx team. 

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