5 Proven Ethical Steps to Improve Your Glassdoor Ratings
Wondering how companies secretly boost their Glassdoor ratings—and how you can ethically do the same? Drawing from insights shared in the Reddit thread, here are five actionable steps to improve your company’s Glassdoor profile, protect your employer brand, and attract top talent.
Table of Contents
1. Encourage Satisfied Employees to Share Honest Reviews
- Negative reviews can sometimes cluster due to the actions of a single unhappy ex-employee posting from multiple accounts.
- Monitor your Glassdoor for suspicious review patterns and report them to Glassdoor support for investigation.
- Respond politely and professionally to all feedback, demonstrating leadership, transparency, and willingness to address concerns
2. Address and Respond to Negative Feedback Promptly
- Many low ratings stem from a handful of disgruntled employees, while happy staff seldom post reviews.
- Proactively ask satisfied, long-tenured, or recently promoted employees to leave honest feedback.
- Time your requests after positive achievements, company events, or team celebrations to capture genuine enthusiasm.
Do you know how talent perceivees your brand? Audit it now.
3. Make Positive Cultural Changes Internally
- Repeated negative feedback often signals real issues. Address employee complaints and act on the patterns revealed in reviews before seeking to improve ratings.
- Implement changes that matter: fair pay, better communication, work-life balance, and transparent processes.
4. Promote Balanced Participation (But Avoid Manipulation)
- While requesting reviews is legitimate, avoid pressuring employees or incentivizing only positive posts, as it may backfire and erode trust.
- Maintain a fair, open approach—welcome all feedback, not just positive.
5. Monitor and Report Inconsistent or Malicious Activity
- Occasionally, fake or duplicate reviews from terminated employees (positive or negative) can skew your profile.
- If you suspect foul play, gather supporting evidence and work with Glassdoor to remove reviews that violate platform policies.
Key Takeaways
Boosting your Glassdoor score isn’t about gaming the system; it’s about creating a culture where people want to share their great experience—and handling criticism constructively. Transparency, active engagement, and a genuine commitment to improvement yield lasting results
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