Eight Creative Ways To Use Videos in Recruitment Marketing
Table of Contents
Why Video Is a Great Medium for Recruitment Marketing:
A short video can succinctly and dynamically set the scene for both new candidates, as well as current employees who may be looking at other options in their career path.
- Video is an effective way to show off your company values and culture, especially if you’re looking to attract like-minded employees.
- It’s also a great way to show off existing employees so potential applicants can see how they fit into the picture—whether that’s through testimonials or interviews with them about their work experience at your company so far.
- Video helps you stand out from competitors by demonstrating what makes yours stand out from theirs (and everyone else’s).
A video on how Heineken ran a sucessful and unique video based talent branding campaign. video talks about the thought that went into creating the campaign
Get Started With These Creative Ideas to Make Videos:
There are many creative ways you can use videos to promote your brand, company, culture and benefits. Let’s look at some of the most effective options.
1. Explainer video:
If you want to promote your brand, consider creating an explainer video that showcases what makes your business unique.
2. Feature video:
You could also create a video describing how your product works or simply highlight some of its key features. This will help potential candidates understand what makes working for your company special and why it might be worth them applying for a job with you rather than another employer in the same industry (or even in another industry).
3. Repurpose for social:
Additionally, this type of content could also be used on social media channels like Twitter or Facebook to attract people who are already interested in what you do but aren’t ready to apply yet–giving them additional information about what makes working at Company X different from other companies in its field will give these potential applicants more incentive to apply now rather than later when they’re feeling more confident about their decision-making skills!
Related Reading: A cheat sheet to stand out on social channels
4. Promote your culture:
A big mistake recruiters make is sharing generic content that doesn’t really speak directly to the candidate or their needs. A good rule of thumb when creating a video for recruitment marketing is keep it as simple as possible: less is more!
If you can show what makes your company unique and different from others, do so without having to resort to a series of slides with heavy-handed copy on them or in unnecessary detail. You want candidates to understand why they should work for your company over all others; they don’t need a lecture on why they should join your team or what type of person would be great at this job if they haven’t already figured it out themselves during the application process!
5. Video job descriptions:
You can use video job descriptions to tell the story of your company and the work that you do. You’ll be able to tell a compelling narrative about why your company is different, who you are as a team, and what makes your business unique.
Employees will connect more deeply with the text in video job descriptions if it includes their own stories. This is why many companies include videos on their careers pages or even in job descriptions, but it’s important that these videos are compelling and tell a story that pulls the viewer into the content.
By using storytelling in your video job descriptions, you can build trust with your employees and potential candidates alike.
Related Reading: How to use videos for job ads to attract talent
6. Showcase employees
People love seeing real life humans being praised for their hard work on projects – it gives them an insight into how things are done in-house while still giving them something they can relate too (i.e., this person has done something similar).
Plus it adds another layer of authenticity which helps build trust among potential customers or clients when coupled with other marketing efforts such as social media posts featuring employees working hard away from their desks during breaks etc.
7. Use videos as a hiring tool to communicate with candidates
Instead of sending a text email for confirming interview, send a video to share information about the company and role. This is a powerful way to engage your audience and get candidates excited about the opportunity.
The right video can make a candidate’s decision-making process easier and help you identify their skills and interests.
It helps you stand out as an employer in a crowded job market, as well as increase your chances of attracting top talent.
And when it comes time for interviews, candidates will remember what they heard, not just what they read or watched.
8. Publish videos on your career page
Get potential candidates excited about the company. One of the first touchpoints for a candidate is LinkedIn’s job posting or the careers page of a company’s website.
Make the careers page interesting by putting up videos specific to the role, the team, and overall company culture. A day in the life of an employee at your organization. Post videos of the facilities you have – gym, cafeteria, work places – anything that is exciting for one to work there.
Equipment Needed to Make Videos:
- Good background
- Lighting like a ring light
- Tripod
- Teleprompter
- Good voiceover
- camera
- Microphone
- Editing software like Adobe Premier Pro
We hope that this guide has helped you understand how to make the most of video in your recruitment marketing. If you want to find out more about how we can support you, or if you have any questions, please get in touch with us.
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