What Social Media Platforms Should Your Talent Brand Be On?
To be present on social platforms to promote your talent brand is a no-brainer. But, given the limited resources and consistency needed for success, which ones do you give with requires a wise strategy.
Be present on all and spread yourself too thin, or ace the game on LinkedIn & Youtube, or LinkedIn & Twitter. This article should help you devise and choose.
Table of Contents
LinkedIn is a social network for professionals. The platform is great for finding talent, employees and candidates. With over 100 million users worldwide, users can connect with each other and share information about their skills, background and interests.
LinkedIn also offers job postings from all industries so you never run out of ideas when looking for new jobs or opportunities on the platform.
Use this checklist to leverage LinkedIn as a talent branding platform the right way.
YouTube
Contrary to belief, YouTube can be a great platform for talent acquisition. Videos are an excellent way to share your brand, products and services with potential hires.
By creating short videos that showcase not only what you do but also how you do it, you can effectively promote your brand, culture and values—all things that will make it easier for someone to buy into what you have to offer!
At the end of each video post on YouTube there’s a place where you can add tags or keywords so viewers looking for jobs related to those topics will be able find them easily when searching through their feed.
This helps increase engagement from potential candidates who may be interested in learning more about what kind of company we are trying build together!
Glassdoor
Glassdoor is a great tool for companies to use in order to build their brand.
Not only does it allow you to see how people feel about your company, but also it provides an opportunity for you and your employees to respond directly as well.
If someone has a negative review on Glassdoor, you can reach out and ask them why they think that way and how would you improve it?
You’ll get honest feedback from employees who know what makes this company great because they work there firsthand.
Indeed Reviews and Company Pages
Indeed Reviews and Company Pages are the best social tools to build your talent brand. They can be used for all of the following:
- Talent acquisition, recruitment and retention
- Talent development, training and engagement
- Talent marketing
Quora
Quora is a question-and-answer site where people can ask and answer questions. It’s like Google Answers, but with more users.
Quora is great for building your knowledge base, but it can also help you build your reputation as an expert on certain topics or industries. For example, if you want to get involved in sales training for software companies, Quora may be the best place for you to find people with expertise on this topic who are willing (and able) to share their knowledge with others who need it.
You may also want to use Quora as part of your skill set when applying for jobs or internships that require specialized skillsets related specifically toward what they do; this could mean updating existing information within their profile page so potential employers know exactly what kind of experience he/she has had before!
How to Write Creative Job Descriptions:
Your Career Website / Page
As an organization that is serious about attracting smart talent, it’s important to know how your company can become more visible in the eyes of prospective employees.
Social media can help with this by providing a way for people who are looking for work to discover your brand and apply directly through social channels.
However, there are other ways that employers can brand themselves too—like creating an employer branding website (EBS), which is essentially an insight into the company’s culture, a day in the life of an employees, the values you stand for, the benefits and how it has impacted the lives of employees.
When these are narrated as stories / videos, they have a positive impact.
An EBS gives candidates an easy way to get all their questions answered about what kind of culture they’ll be working in before making any decisions on whether or not they want to join up with you as part of their team!
These tools can help companies get their brand out there.
Social media is a great way to get your brand out there. These tools can help companies get their brand out there.
- LinkedIn: This is the most popular social network for professionals. Leverage it as much as possible in the right way – through your leadership team, company page, and employee advocates.
- Twitter: If there’s one thing everyone knows about Twitter (other than its 140-character limit), it’s that it has become an important part of any modern business plan—and not just because people use it as a way of communicating with each other! By tweeting regularly about your company’s products/services and topics related directly back onto what kind of person would benefit most from them right now.
Related Reading: Tap the talent your hiring algorithms are missing
Conclusion
We hope that this article has given you the tools and resources to start thinking about how social media can help you build your talent brand. Social media is a powerful way for employers to reach out, connect with their customers and potential employees alike. If you use these tools correctly, they can be a great way for your company to stand out from its competitors.