11 Ideas to Make Your Talent Brand Stand Out on Social Media
It’s no secret that LinkedIn has become one of the most important tools for recruitment in any business’ arsenal. But it can be intimidating for companies to get started with social media, and how to use it effectively. So we’ve put together 11 ideas for building your own talent brand on social media:
Table of Contents
Audit Your Talent Brand Today
1. Use live video.
Live video has an unparalleled impact and it’s a great way to connect with your audience.
Why?
Because it allows you to show them unfiltered what’s going on behind the scenes, answer their questions, and give them a glimpse into your company culture.
Many companies would be apprehensive to take this unscripted route, and understandably so. But, if you can pull this off, it will be groundbreaking.
It makes for great content for recruitment marketing campaigns. Live video is more than just another form of video; it’s an actual experience that people can actually participate in rather than just watching from afar like they would with traditional videos. This means you have more control over how things unfold than if someone were texting you back after taking their time deciding whether or not their message was worth reading—but don’t forget: every connection matters!
Be strategic about the channel and time you would go live. Also promote it enough before the event to create a buzz and maximize participation.
Our channel of choice: LinkedIn / Youtube
2. Give sneak peeks of your day-to-day operations.
Showing a peek into your day-to-day operations can help you stand out from competitors.
It’s no secret that talent is more likely to be eager to apply at a company whose culture they have seen or has a better recall value. Create the desire for talent to work at your organization.
By showing how you work, talent will feel more at ease at working at your company. Treat them like you would market to your customers.
In addition to giving sneak peeks of what it’s like behind the scenes at your organization, showing off how employees interact with one another during normal business hours is also important because it shows how motivated everyone is about their jobs and makes them seem like an integral part of the team rather than just “a cog.”
3. Don't be afraid to show your company culture interacting with the community.
It’s important to show your employees interacting with the community. Show how your company is helping the community, and make sure you’re showing that in a positive light.
You should also be aware of what other companies are doing on social media so you can learn from them and do something similar yourself—but don’t just copy-paste!
Be creative!
You don’t have to tell the same story as someone else; instead, create something unique that reflects who you are as an organization and what kind of people work there (or want to work there).
4. Connect in multiple ways, so followers have multiple entry points to reach you.
- Use a variety of social media platforms.
- Use multiple social media accounts.
- Post different types of content, from short snippets to long-form posts, from articles to videos and more.
- Mix up the types of media you use for your posts: photos, videos and GIFs are all great ways to share your brand message visually on social media!
5. Don't just film your events — launch them on social media first.
Social media is a great way to build a strong talent brand for your company. You can use it to promote upcoming events, connect with talent, and share information about the work you do in real-time.
Here are a few steps to help you launch your next big event on social media:
- Create a hashtag that includes all of the keywords associated with your event (e.g., #talentbranding). This will help people search for related content from across the internet when they see it in their feed or timeline—and it will also make it easier for them to find what they’re looking for if someone else has already posted something similar!
- Share photos from each event so people can get an idea about what’s happening there before going through their own channels (if applicable). This helps create excitement around these events because people want more than just one picture from each day; they want snapshots from every angle possible!a few
6. Make it easy for people to recommend and share you on social media.
- Make it easy for people to recommend and share you on social media
- If you want your talent brand to stand out, then make sure that the people who are talking about you can actually do so easily. This means providing a link to your website or platform, as well as providing them with buttons or other ways of sharing content with their audiences.
- Also consider asking them if they would be willing to share their story with others by sending out emails or comments on social media sites (if this makes sense).
7. Showcase talent and employee success stories in a continuous stream of content throughout the year.
Showcase talent and employee success stories in a continuous stream of content throughout the year.
Telling your story is a big part of building a talent brand—it’s how you show people what makes you different from other companies, how you make the world a better place, and how much fun it can be working with you!
By showcasing these things on social media and other channels, you’re able to show off all facets of your business without having to do any extra work.
8. Put employees front and center, amplifying their voices, on social media and other channels.
In our experience, the best way to amplify your brand is by putting employees front and center, amplifying their voices on social media, on other channels and in your company’s digital strategy.
Employees are a great source of content because they have a direct relationship with customers. They can also help you build relationships with customers by sharing content that resonates with them or generating ideas for new products or services based on customer feedback.
9. Support top talent with branded content that tells their story as well as yours, and ask them to share it widely.
Support top talent with branded content that tells their story as well as yours, and ask them to share it widely.
One of the best ways you can support your talent brand is by sharing their content on social media, both directly and indirectly.
Ask them to share it publicly or privately (it doesn’t really matter), but make sure you include the hashtag for maximum exposure!
This strategy works especially well when you have a high-profile guest post written by someone who has proven success in their field—the title alone will draw attention from readers who are interested in what they have to say; however, if it isn’t relevant enough for these readers’ interests then maybe try reinvigorating its content into something more tangible instead?
10. Recruit from within by giving current employees a chance to be part of your talent brand on social media, even if it's not part of their job description yet.
Recruit from within by giving current employees a chance to be part of your talent brand on social media, even if it’s not part of their job description yet.
This will help you build trust with potential hires and others in your community who matter to your business’ future success.
11. Join industry conversations, even those about issues most employers prefer to avoid, using your point of view to build trust with potential hires and others in your community who matter to your business' future success!
You can’t control what other people think about you, but you can control how they perceive your brand. If you want to build trust with potential hires, then be authentic and don’t just talk about things that are important to your business’ future success.
The key is to join conversations that matter to your industry and provide thoughtful engagement on topics relevant for hiring managers in order for them see who you really are as an employer—not just some faceless company name on a social media post or website page.
Hopefully, these tips have given you some ideas on how to make your talent brand stand out in the social media world. We recommend that you take time to think about what matters most to you and your business, then decide which strategy will best support those goals.
FAQs
1. How social media attracts talent?
Social media like LinkedIn or Slack communities is a great place to find passive talent that may be the right fit for your company. Even if you are from talent acquisition, be active in some select communities where such talent engages in conversations.
Take a non-intrusive approach to engage with talent.
2. What are the pros of recruiting on social media?
There are benefits as well as disadvantages to recruiting on social. there is a certain credibility that you can ascertain if you have interacted with the passive candidate on social for a certain period of time. The same can be validated from others in the community. The cost to hire and time to hire may drastically reduce through social hiring.
3. What are the ways to get candidate's (great talent) attention on social?
Through social proof. When there is a genuine appreciation by your employees on such platforms, word spreads. Career progression - learning opportunities, quality of peers, culture are some aspects you can empower talent to talk about if they feel about it strongly.
4. What attracts candidates apart from compensation?
We have identified over 20 parameters but the recurring ones are flexibility, remote work, work life balance and culture.