Recruitment MarketingAlternatives to Textio for Writing Job Descriptions

Alternatives to Textio for Writing Job Descriptions

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    Are you making every word count in the job descriptions you publish? Language is one of the top factors when it comes to attracting talent. 

    We’ve seen it time and time again: great job descriptions written well but the candidate won’t take the interview because they are afraid they won’t fit into your culture. You may be wondering why you didn’t get enough applications from the right talent !

    I know you can’t read their mind! It’s true – even if you think you know what you want in an employee or customer, chances are they have a different vision of what their ideal job is or would look like.

    So let’s start off by making sure your job descriptions are culturally sensitive and effective by leveraging a data-driven text analysis tool. 

    I recently came across an augmented writing tool called Textio to write impactful job descriptions. 

    In this article, let’s look at what are the other augmented writing tools like Textio, what features should you be considering before investing in one, and what difference it will make to your recruitment marketing efforts.

     

    What is Textio / an augmented writing tool? 

    Textio is an AI platform that uses data science and natural language processing to make recruitment messaging clearer, faster, and better. 

    It helps you unlock the full potential of your recruiting funnel, and relook at the language you use to communicate with candidates—both active and passive—from the very beginning.

    Tools like Textio remove the chaff from the wheat by cutting down on the bias, jargon, and harmful phrases that are turning off many candidates. 

    How to Write Creative Job Descriptions:

    Benefits of using a tool for job descriptions 

    • You can write a job description within 30 minutes
    • All the roles within an organization have a homogeneous language when it comes to showcasing the culture. 
    • Access to a central library of templates and a common language stack ensures you are not copy pasting job descriptions of another organization.  

    How are they different from other AI writing tools

    • These augmented writing tools are built mainly for recruitment. They are NOT generic writing tools. 
    • They leverage real candidate search behavior to guide talent acquisition teams on content and language. 
    • They recommend job titles that are optimized for search engines. A fancy job title may make you sound cool as an organization but it’s futile if candidates cannot discover the role on platforms. 
    • They ensure the requirements are clear enough to attract the right candidates. 

    What features should you consider in an augmented writing tool

    If you are planning to invest in one, here are features to ensure the product has: 

    • Job templates
    • Integration with applicant tracking systems (ATS) like Workday
    • Collaboration for your teams to work together 
    • Content analytics – does it attract a diverse talent pool? Is the experience range too broad and confusing?
    • Language analytics – what phrases work and what phrases to avoid. Is it very wordy or laden with jargon?
    • Requirements – is it a never ending bullet list that will deter candidates from applying?
    • Recruiting e-mails / social posts

    Alternatives to Textio

    1. Datapeople – try for free. Pricing after demo.
    * assigns a score for everything from job titles to language and content. Predicts if a posting will underperform or perform as per expectations. Recommends terms to avoid and language to use to attract divest, qualified and more organic applicants.
    * has ATS integrations
     
     2. Textmetrics – try for free. Pricing for platform.
    * has an augment writing assistant. The platform includes modules for templates, findability (SEO), keyword analysis, multiple language support, style guides, brand identity, job drivers, inclusion, and readability.
     
    3. Ongig – $14,900 per year
    * job description building, flags racial bias, gender bias, age bias, complex words, length, and readability.
     
    4. Talvistanot free
    * doees not help in writing job descriptions from scratch. But helps in identifying problematic words within job descriptions that may keep qualified candidates from applying to your posted jobs.
     

    The decision

    Most of the alternatives are comprehensive recruiting platforms from sourcing to onboarding. If you are looking for a solution only to craft clever job descriptions you may want to consider AI writing solutions such as jasper or copy

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