Be Seen As A Thought Leader Where It Matters
The Client
What The Brand Needed
The client works shoulder to shoulder with the government of Karnataka to improve the quality of life of millions of citizens in the state using technology. Their aim is to create a sea change in the way governance is conducted.
The Challenge
What We Did
- Helped to create a multi-pronged EVP and build a communication program to drive adoption across the organization
- Built a talent strategy by stitching the key brand messages using the tools of digital, content and tech expertise.
- Created content in various formats suited for channels where the talent of choice spends time
- Crafted a talent narrative for every phase and stakeholder segment
- Creation of an internal social media champions group to build recall
The Impact
