Reaching The Right Target Audience

The Client

What The Brand Needed

The client is India’s leading fully integrated investment bank providing a full suite of services encompassing Investment Banking(IB), Institutional Equities, Wealth Management and Structured Finance & Debt Syndication.

The firm is focused on high growth mid-sized companies and has deep global distribution capabilities with 300+ funds.

The Challenge

What We Did

  • Positioned them as an employer of choice for the IB industry on key social media platforms
  • Enhanced employee engagement and the sense of pride through employee stories and career journey highlights
  • Strategized the use of platform-specific social media campaigns to engage employees(current and potential)
  • Created campaigns that combined great imagery, newsletters, employee engagement campaigns and innovative social content to trigger strong brand advocacy
  • Highlighted key brand strengths to help enable brand discovery amongst its target talent
The Impact

What We Delivered

Increase in the retention of talent across functions
Increase in Employee Engagement
Increment in relevant applications and an overall candidate experience

Real Life Cases

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