Brand That Employees Love
The Client
What The Brand Needed
One of the leading deep-tech health-tech startups, our client did not have a robust HR function that was seen as a strategic contributor. They did not have clearly defined HR policies and no opportunity for employees to stay actively engaged in building the brand story. As the company grew from strength-strength expanding their teams, their main challenge was to build the right vision for a talent organization, empowering their HR function and helping them find the right talent for interesting roles.
The Challenge
What We Did
- Repositioning as a health-tech firm of choice to to the tech and non-tech talent
- Enhanced employee engagement and the sense of pride through talent branding
- EVP to showcase why talent should join the org.
- Showcase the impact that tech vs non-tech roles will do to help achieve the ambitious vision of the brand.
- Overhauling the career page that mirrors the EVP, culture and employee highlights
The Impact
