Brand With A Unique Voice
The Client
What The Brand Needed
One of the world’s fastest growing digital-first manufacturing companies, our client did not have a clearly defined EVP, no career page, no structured core values, HR processes or a seamless candidate experience. The brand and the founders did not have visibility in either mainstream media or social media platforms either.
With such growth numbers, they were facing a difficulty to attract their target(multi-geo) talent, build the right vision for a talent-led organization, and a culture playbook to reference
and hire for the future.
The Challenge
What We Did
- Worked with the founders and leadership team to create an entire Brand Framework from the ground up – Recreated the vision, mission, tagline, brand promise, value proposition and key brand pillars.
- Built an outreach engine to create thought leadership visibility for the brand and its founders in mainstream media, digital channels and social media platforms.
- Identify and create an Employee Value Proposition (EVP) to solidify reasons as to why talent should join the org.
- Overhauling the career page with content recommendations to create a narrative unifying the EVP, culture and employee highlights
- Supporting other branding initiatives that include, but not limited to; email marketing, and analytics
The Impact
